Founded in 1941, Hasselblad is the leading manufacturer of medium format cameras and lenses. Handmade in Sweden, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality, Swedish craftsmanship and high performance. For over half a century Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the moon – and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by the greatest photographers in the world, Hasselblad continues to create products with uncompromising image quality that inspire.

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Drawing on Victor Hasselblad’s philosophy of innovation and design, Hasselblad launched two completely new products earlier this year. In April, the H6D was introduced, a medium format camera designed from the ground up with an all-new electronic platform. A ground-breaking move followed with the launch of the X1D, the world’s first compact mirrorless medium format camera.

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The X1D is a 50MP camera weighing less than half that of a conventional digital medium format camera. Inspired by the brand’s iconic design heritage, the camera is ergonomic and compact – offering a handling experience unlike any other. The X1D combines portability with excellent optical quality for which the brand is renowned.

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In 2016, Hasselblad is celebrating its 75th anniversary. The leading medium format camera manufacturer has always stood for outstanding imaging experience, a love of photography, technical excellence, and creative vision, all in sync with the brand promise, ‘Create to inspire’. The Hasselblad Masters is one of the world’s most prestigious professional photographic competitions and gives acclaimed professionals, as well as aspiring newcomers, the chance to make their mark in the world of high-end photography. This years’ competition encouraged over 10,000 entries and the 10 winners were selected by a combination of an expert jury and an online public vote.

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