The duality between good and evil was the starting point for the collection of João Pimenta. An elaborate parade in three colors: the white represents the sky; the red symbolizes the hell, and the gray, the transitory space between both.

The message behind the collection is that no one is good or bad the whole time. We all have our moments. This male vulnerability was represented with a new sex appeal for the stylist, who used styling tricks to explore this masculine side.

The traditional suits were replaced by pieces with cut-outs, moorings and embroideries. Two-dimensional fabrics, linen, jacquard textures, skirts of varying lengths, lace and light and fluid moorings formed an interesting but non-linear collection. The suits were worn without a shirt underneath and the pants, with broad shapes, prevailed in well-crafted tailoring.


The theme of the show is Tropics and the subject unfolded as inspiration for the prints and colour charts. “Tropics refer to the vibrant colors and prints I chose for the summer collection.”-says Paula. In the design of the pieces fabrics were used to simulate textures of chamoix and linen, forming structures of clothes in bikinis. “The fabrics leave the pieces more armed”.

One of the highlights was the wide trousers variety, with high waistband, moorings and twists, in shades like lilac and pink ballet. Cotton silk shirts – which easily fit an urban setting – were presented as beachwear. In the striped pieces, superimposed fabrics formed the combination of tones through a technique called “piecing”, in a textures game that proposes a deep effect.

Details of strings with knots and brass are in all collections. The sandals come with an ankle bracelet with gold stones. Ceramic earrings, worn only on one ear, are shaped like shells and corals.  The show presented a cool and unpretentious summer for women who cherish elaborate workmanship and comfort. 


In new SS18 Triya speaks of a rediscovered Brazil. The starting point of the show was the poem by Oswald de Andrade ‘Erro de Português’ which talks about the European arriving in Brazil. “When the Portuguese arrived Under a rough rain He dressed the Indian. What a pity! It was a sunny morning The Indian would have undressed The Portuguese. ” The designer Isabela Frugiuele explores Brazil through the eyes of the Portuguese settlers, with plots, colors and prints inspired by the exuberance of the country’s nature.




Photo:  Zé Takahashi