DIOR OPENS OF THE HOUSE OF DIOR BOUTIQUE IN LONDON
A new Dior boutique is set to arrive on one of Mayfair’s most famous streets. The House of Dior will open its doors on 3 June 2016 at 160-162 New Bond Street, marking a significant milestone for Dior in the United Kingdom. Extending over four floors, the store will reflect the diversity of the Christian Dior universe by bringing a wide variety of creations together in a single location. Conceived by star architect Peter Marino, the new concept is a fusion of emblematic Christian Dior codes with British tradition. The addition of a conservatory is in keeping with the spirit of the original building. Tradition and abstraction combine harmoniously through a mastery of motifs and colours.
The stone interior is softened with silk carpets and furniture in the neo-Louis XVI style to evoke the atmosphere of a Parisian hôtel particulier. Internationally renowned, from his New York-based architectural practice Peter Marino has redefined modern luxury with his work all over the world. The recipient of a multitude of awards and distinctions, he was also honored as a Chevalier de l’Ordre des Arts et des Lettres by the French Minister of Culture. He has made an important contribution to the spreading of French elegance, continuing the legacy of Christian Dior. Monsieur Dior’s taste for art will be expressed through the presence of important artworks, including one titled Distant Cousin by the sculptor Tony Cragg, positioned at the foot of the light-drenched stairwell, and a metal sculpture by Rado Kirov installed in the dedicated shoe salon. The four-level boutique, the largest in the United Kingdom, will showcase women’s ready-to-wear and accessories, alongside jewellery, timepieces, Baby Dior and children’s wear. On the lower level, a Dior Homme space will provide a demi-mesure service for the first time in the country. The House of Dior will also offer three private salons for VIP clients, as well as a perfume area in which exclusive creations and the Collection Privée Christian Dior will be presented. The new House of Dior boutique in London will also unveil an exclusive Dior HOME collection.
Photo: The Courtesy of Dior