Juventus hosted the Black and White and More event, that will launch a comprehensive strategy designed to convey the club’s uncompromising philosophy of striving for excellence through a host of radically innovative initiatives, projects and experiences.

For this reason, the club has adopted a new visual identity and taken on a style with a more profound meaning. In line with the club’s values, Juventus will offer a range of unique experiences which are aimed at its passionate fans but also relevant for a broader audience.

 Interbrand has collaborated with Juventus Football Club to develop the visual identity, the brand and experience strategy and the “Black and White and More” events format, which will support the Juventus’ international growth plan.



Photo: Daniele Badolato