Damiani opens its inaugural boutique on Hong Kong island, in the heart of the Asian financial hub, at The Landmark. The opening at Hong Kong’s most glamorous mall means Damiani now has two stores in this pulsating city of light.

Damiani is coming to Hong Kong island this winter, bringing a new boutique to The Landmark mall in the heart of the Central district – its second store in the territory. A favourite of affluent shoppers, celebrities, fashionistas and lovers of fine jewellery, The Landmark has long been considered Hong Kong’s most prestigious shopping location.

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Founded in 1924, Damiani is the only jewellery house to have won 18 Diamonds International Awards, the international jewellery Oscar, in addition to numerous other awards in the design, business and communication sectors. These recognitions have enabled the brand to enter the narrow circle of luxury companies valued around the world, becoming a true ambassador of fine Italian craftsmanship and creativity.

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The elegant new Damiani boutique offers a stylish, cosy and welcoming atmosphere, revealing the brand’s extraordinary world of jewellery masterpieces. The countless scintillating reflections of precious stones skilfully set by Damiani’s expert jewellers come to life in these new surroundings, marked by the perfect balance of sophisticated colours, subdued lighting and warmly enveloping furniture.

The Landmark boutique enables guests to experience contemporary Italian luxury in a unique and privileged way. A neutral array of colours, ranging from taupe to brown, define the soft furnishings while metal-framed glass counters and recessed cabinets showcase Damiani’s exquisite designs.

All this contributes to creating a sophisticated private setting to offer an unmatched and personalised sales service. To mark the festive season, a unique selection of some of Damiani’s most sought-after masterpieces will be on display at the new store over Christmas and during Chinese New Year.