The Broods had their music video release party for their single “Heartlines” (co written with Lorde and Joel Little) at The Microsoft Lounge in Venice, CA. It was a rather interactive event as it was filled with good vibes, good food and drinks. There was time to mingle before The Broods took over The Microsoft Lounge and showed their new music video to attending guests.
The idea for the video was music meets technology which came along with their partnership with Microsoft. The whole concept of having Microsoft Music X Tech (which monitors the heart rate and energy levels among other acts of movement), made for some beautiful visuals. Intertwining heart rate detector technology with The Broods music is unlike anything out at the moment. Their partnership with Microsoft means good music will be backed with good technology. The whole concept of heart rate visuals will go beyond the music video as they will have the bands while performing on tour – which will allow a live display of emotion and energy levels.