During Salone del Mobile’s 55th edition, Moooi transformed the 1.700 m2 space into a universe of sophistication, surprising creativity and rebellious harmony.
The centre of this year’s presentation is Moooi’s new collection: 22 new pieces majestically presented in beautiful compositions on pedestals and carefully placed inside a mysteriously dark and seductive ballroom.
Radiating from this nucleus, numerous side passages lead to 14 luxuriously captivating, and elegantly styled home settings, which embody the rebellious spirit of today’s creative community.This surreal and imaginary world is integrated with 21 new Signature Carpets and 22 new broadloom wall to wall creations.Thanks to a high resolution printing technology, the carpets complete the home settings with a unique combination of vibrant colours, photo realistic images and magic three dimensional prints that draw you into their world.
All these elements are combined under the theme of Rebellious Harmony – a timeless sense of poetry and harmony, qualities at the heart of Moooi’s style since the brand’s inception 15 years ago.
“This year’s somewhat paradoxical theme of Rebellious Harmony is perfectly in tune with our own core beliefs. At Moooi, we strive to embrace the polarity between creativity and business, between chaos and order”., says Moooi CEO Robin Bevers.
Moooi was proud to announce a partnership with the young British art photographer Rebecca Bathory. Oversized prints of Bathory’s lost and illicit worlds will add depth into Moooi’s home settings, complementing this year’s presentation’s message of silent rebellion and poetic harmony. Bathory’s participation to Moooi’s 2016 presentation will be the award winning photographer’s first brand collaboration.
This year, Moooi presented instruments that have been implemented to facilitate the realisation of individual requirements. For ambitious projects, clients are offered the freedom to draft their own carpet design, with the aid of a step by step guidance process that falls under the category Your Own Design.
Also, new furniture, lighting and carpet designs by 17 different designers were revealed, both acclaimed and emerging: Arihiro Miyake, Barbara Broekman, Bertjan Pot, Edward van Vliet, Klaus Haapaniemi, Kustaa Saksi, Lorenza Bozzoli, Maison Christian Lacroix, Marcel Wanders, Noortje van Eekelen, Paul Cocksedge, Rick Tegelaar, Ross Lovegrove,Tricia Guild, Umut Yamac, and Valerio Sommella.