My thought on creativity is that is that there are no rules; creativity has no restrictions other than the emphasis on originality and quality.
“Creative people are committed to risk. The creative person always walks two steps into the darkness. Everybody can see what’s in the light…the real heroes delve in the dark.”- says Steve Dunleavy, a journalist best known as a columnist for the New York Post. The life of a creative soul is a lifetime filled with the desire to innovate; to explore new ways of doing things, to bring dreams of reality. It comes with this ability to recognize a creative person even without an introduction.
When I saw Olivia Carmignani bag collection I knew this were pieces that have gone through rigorous creative process, you can see from the bags that no stone was left unturned in terms creating an original and quality collection. We had a conversation with the young Italian designer.
Spy News Magazine: Can you tell me about your brand, where did the idea come from?
Olivia Carmignani: The Olivia Carmignani brand was founded in April 2014 and named after its creator. Passionate about fashion and art; I produced “O” a timeless yet modern bag with its retro feel and stylish shape.
Spy News Magazine: Tell us a bit more about yourself, about your professional path?
Olivia Carmignani: After graduation, I deepened my curiosity about art by myself and later, with traditional Florentine expertise trust began working on what is the real practical work. The experiences in field of leather and leather goods, day by day they allowed a gradual growth in what is a great little project of Olivia Carmignani.
Spy News Magazine: What are the greatest sources of inspiration for your works (the O bag)?
Olivia Carmignani: The idea of the shape is definitely linked to the initial of the name Olivia and it is indeed a particular form, but also a thought in something round, which has no edges, conventions. The inspiration is always just around the corner; a face, a twisted trunk tree; a coffee took the morning, a building.
Spy News Magazine: What type of a woman wears Olivia Carmignani?
Olivia Carmignani: A woman who wants to buy it, wear it, feel like something different, like something that’s nice at that time and in time to come. A particular model of bag, as well as the colours, ever exasperated, finely processing complex. Everything is studied in detail, taking cues from what most attracts: nature. Nature in its artistic form, in its simplicity, in all its complexity, in what natural about ourselves we do every day.
Spy News Magazine: What plans do you have for the future of the brand?
Olivia Carmignani: The most important plan right now is to conduct a network in multi brand stores, where our customers, not only online, but also personally will be able to purchase our pieces.